Housing · data story
The same rent is a very different burden depending on where London pay lands.
The rent-pay trap
The evidence
Updated 16 Sept 2026
Rent burden · Private Rental Market in London: April 2025 to March 2026
Highest published value in this view
81.3%
Kensington and Chelsea
London median: 51.1%
Two-bedroom median rent as a share of resident median annual earnings.
Explore Private rent versus resident payAdvertised rent sample · Private Rental Market in London: April 2025 to March 2026
Highest published value in this view
£4,550
WC2B
London median: £2,917
The geography of the latest ONS purposive private-rent sample.
Explore London's private-rent mapShort-let pressure · Sutton
Highest published value in this view
5.87 per 1,000 Census households
All listings
Entire homes: 2.98 per 1,000 Census households
Entire-home advertisements relative to Census households.
Caveat: Listings are advertisements, not occupied nights.
Explore Short lets by boroughTrace the claims
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